Paid Media Starter
Our entry level packages for Google Search Marketing platform or for Facebook advertising with Instagram cross-posting.
Landing Page Analysis
Weekly Performance Monitoring
Select a plan below for more details
This plan provides you with a dedicated PPC specialist to (1) create, (2) manage, and (3) monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business.
A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide your business with the digital presence it needs in Google and its Search partners.
To highlight your website strengths, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
– Lead Extensions
– Call Extensions
– Location Extensions
– App Extensions
– Sitelink Extensions
– Callout Extensions
– Review Extensions
Search Campaign Setup
We deep dive into business, followed by extensive research to come up with the most targeted keyword list and ad copies. All keywords and text only deployed upon your approval.
– Keyword Research: 6 hours
– Daily Budget Set-up
– Ad Scheduling
– Campaign Structuring
– Ad Copy Creation
– Ad Extensions
– Set-up Report
Search Campaign Management
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
– Bid Optimization: Twice a week
– Ad Copy Test
– Ad Extension Management
– Keyword Management
– Negative Keywords
– Report Analysis
– Report Generation: Monthly
Social Media Assessment
We audit your social media pages and give initial recommendations to improve visibility.
Social Media Playbook Creation
The tone of voice to use, themes and topics to talk about will be established here. This will contain the Facebook audience targeting and projected reach and results of the ad campaigns based on the given budget. The content and promotional strategies from the first month onward will be discussed in this document.
Ad Monitoring and Optimization
Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.
Social Media Insights
Monthly Reports include analysis of the cycle’s results and recommendations for the next cycles.
Facebook & Instagram
Paid Ad Creation
Upto 8 (content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and Facebook’s Audience Network)
Page Promotion, Brand Awareness, Traffic, Engagement.
A Complete Ideation to Execution Cycle
Turnkey service that handles everything from ideation of your content calendar to optimizing your ad campaigns.
Hyper-targeted audiences on Facebook to reach users who are most susceptible to what you’re advertising
Easy Revision Process
See your content and suggest revisions before they get promoted on various ad placements.
Receive monthly updates and recommendations. This includes the Social Media Content Plan and Social Media Insights
Below are the key access requirements we need to effectively start the campaign.
- Add as Partner to an Existing Facebook Business Manager (if available)
- Shared assets assigned with admin role: Facebook Ad Account (if already existing)
- Facebook Page (if already existing)
- Facebook Pixel
- Brand Guidelines (if any)
- Product or Service Photos and/or Videos